Why visit World Bulk Wine Exhibition

Tap into the heart of the global bulk wine and spirits industry at WBWE in Amsterdam. This high-impact, two-day event brings together 240+ producers from over 25 countries and professional buyers from across the globe ready to taste, connect and do business. Join a fast-paced environment designed for decision-makers, and take your business further, with the right partners, the right products, and the insights to stay ahead.

Discover the global bulk marketplace at World Bulk Wine Exhibition

Held over two efficient days in Amsterdam, it brings together 240+ producers, representing up to 80% of global bulk wine production, and buyers from more than 60 countries. This is where sourcing meets strategy, and where the bulk industry does business.


Looking for a wine that aligns with today’s consumer trends? Developing a new brand or ready-to-drink product? Or simply seeking to expand your network of trusted suppliers? WBWE is your gateway to new volumes, new opportunities, and a clearer view of what’s next.

3 reasons to attend World Bulk Wine Exhibition

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A trade fair like no no other

From appellations to varietals, spirits to no/low alcohol, WBWE offers a vast selection of wines and spirits ready for bottling.


Whether you are buying for supermarkets, private label programmes, or international distribution, this is the most efficient place to source, compare and contract. If you are looking for new flavours, come to our free tasting area open to all.

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Designed for business
WBWE is built for impact. National pavilions, targeted matchmaking, and a two-day format in a strategic European hub means your time is optimised and your objectives are met. Buyers come to WBWE to act, and to get results fast.
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Insight, innovation and visibility

Beyond trading, WBWE is where the industry evolves. With 10 sessions, the WBWE Academy brings together global experts to explore trends like sustainability, spirits innovation and No/Low alcohol.


Plus, get exclusive access to award-winning wines at the International Bulk Wine Competition (IBWC), a true benchmark for quality in the category, and the only bulk wine and spirits competition in the world.

Key figures from the last edition

2.150
trade visitors
60
visiting countries
240
exhibitors
1,000
booked meetings
39
IBWC medals

What they say about us

Cruz Liljegren
Bulk Wine Broker

“It’s the best place to do business. For me personally, the relationships I establish at this exhibition generate around 30% of my business for the following year.”

Giordano Zinzani
Project Director de Caviro

“WBWE is a unique opportunity for producers to get their name in front of buyers and for buyers, it offers a unique chance to be able to taste wines from around the world just a few months after the harvest.”

Tom Seaver
Senior Manager - Winemaking - EJ Gallo Wines

“There are wines that I can buy and I can sell… So it’s a good atmosphere and a good environment to catch up with a lot of old friends from the industry and meet new friends.”

They exhibited in 2025

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