DESTINATION HONG KONG AND THE CHINESE MARKE
In 2024, Vinexpo Asia go back to Hong Kong, the key place for international trade in China, especially for wines and spirits.
THE KEY-HUB FOR WINE & SPIRITS IN CHINAHong Kong is the 4th business partner of China. Third financial place in the world, Hong Kong remains a model of economic performance, also on the world podium for the quality of its business environment.
A true wine hub in Asia, the region is ideal for reaching the main markets: China, Macao, but also Japan and South Korea.
Since 2008 and the implementation of its new customs policy, Hong Kong has been the leading Asian place for the wine trade, with double-digit growth projected between 2022 and 2025.
Here, the enthusiasm for international wines and spirits is unparalleled, with an excepional diversity of products and a first-rate level of kowledge, thanks in particular to the presence of renowned sommelier schools. The territory is thus conducive to premiumization(42% of sales).
HKCEC: A JEWEL IN THE HEART OF HONG KONGHKCEC, the modern congress center, is situated on the waterfront of the famous Victoria Harbour. A unique location with a spectacular backdrop… The perfect setting for a major international event that mix business and conviviality.