World Bulk Wine Exhibition, the ultimate event for bulk wine & spirits

Every year, World Bulk Wine Exhibition brings together bulk wine and spirits companies from across the globe for two days in Amsterdam. This is the place where brands, business models, multiple opportunities and future success stories are born!

Key figures from the last edition

2,150

trade visitors

visiting countries

240

exhibitors

1,000

booked meetings

IBWC medals

A key market for industry growth

Irrespective of global wine production in a particular vintage, a large share of wine & spirits is produced without a label. Quality surplus, brand in development, or business models built on private-labelling, those actors of the bulk segment require a solution. This is what Word Bulk Wine Exhibition is all about: to provide producers with the best opportunity, at the right time.

In an ever-changing market, World Bulk Wine Exhibition serves a wide range of business models: from private labels for supermarkets, restaurants, celebrity labels to bottling destinations. WBWE is also a cross-segment catalyst offering a wide range of wines, spirits, low/no alcohol and organic products that reflect the consumer trends of today and tomorrow.

A critical time for ensuring a sucessful year

Wolrd Bulk Wine Exhibition owes its success to its impeccable timing – coming right after the world’s harvests, it allows attendees to taste wines often before anyone else. Coupled with the breadth and depth of the range of quality wines on offer, the convivial atmosphere of the exhibition in the heart of Amsterdam – a European capital city – make it the perfect destination.

Optimise your WBWE experience with our matchmaking service!

Easily find the exhibitors that match your needs by filtering by region of production, product type, grape varieties, vintages, main activity, farming method, and more. Plan targeted meetings and make the most of every moment at the show.

The global market for bulk wine

107

million hectoliters of wine exported

2,670

billion of euros in revenue in 2022

33%

wine produced globally by volume

The exhibitor share their experience

Paula Edwards

Wine Grapes Australia

Australia

"Planning is key. Scheduling as many appointments as possible early and organizing your day effectively are really important. Economically, shipping wine in bulk is really important, and being here gives us access to a huge number of potential buyers."

Carrie Meslar

Marketing Director – Endless West United States of America

"Many people are excited to visit Amsterdam and attend the World Bulk Wine Exhibition. For us, it's an enticing place to connect with our buyers. It also allows us to network with individuals in our existing network that we don’t often get to see in the United States. "

Giordano Zinzani

Project Director, Caviro

Italy

“WBWE is a unique opportunity for producers to get their name in front of buyers and for buyers, it offers a unique chance to be able to taste wines from around the world just a few months after the harvest.”

Voice of the Industry by Vinexposium : News & Market Trends

How premium wineries are repositioning private label

As wineries across the globe groan under the weight of unsold inventory, distributors and retailers are capitalising on current market conditions to offer premium wines at once-unthinkable prices. Call them what you will – own label, private label or control label – exclusive brands are making hay while the sun shines over premium wine regions [...]

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Rethinking bulk wine markets in a changing world

The global bulk wine market is undergoing a major transformation. Driven by shifting trade flows, pressure on established markets, and a reshuffling of export dynamics, industry players must navigate an increasingly uncertain environment. Sharon Nagel spoke with Rafael del Rey, a market analyst at Del Rey AWM, to shed light on these developments [...]

Article available in English.

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glass of wine in front of a night city view

How soaring prices brought the Spanish bulk wine market to a standstill

After a consecutive run of short harvests and depleted carryover stocks, Spain’s bulk wine industry appeared to have broken free from the gravitational pull of low prices. That was until geopolitical uncertainty, declining global consumption and soaring prices brought reality crashing back [...]

Article available in English.

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