WBWE will open to visitors on:
Monday 30 November | 9:30am - 6:30pm
Tuesday 01 December | 9:30am - 5:00pm
(Special opening and closing times exclusively for exhibitors)
Amsterdam, Netherlands
WBWE is reserved to wine and spirits professionals, associated businesses and journalists.
It is not open to the general public.
No admission for people under 18, even when accompanied.
Animals are not allowed into the exhibition area.
Appropriate attire is required.
ⓘ For safety and crowd-flow reasons, suitcases and bottles carried in backpacks are not permitted for visitors.
Before the event
(until 29 Nov 2026 included)
€65
€35 (only to attend the second day)
✓ 240+ exhibitors from 25+ countries, representing every major bulk-producing region
✓ The Silent Tasting Room: a free-pour area to sample and shortlist suppliers
✓ Awarded wines from the IBWC
✓ Full access to the WBWE Academy conference programme
During the event days
(30 November-01 December 2026)
€85
€35 (only to attend the second day)
✓ 240+ exhibitors from 25+ countries, representing every major bulk-producing region
✓ The Silent Tasting Room: a free-pour area to sample and shortlist suppliers
✓ Awarded wines from the IBWC
✓ Full access to the WBWE Academy conference programme
* Instructions for receiving the Air France – KLM discount:
- When booking your ticket, in response to the question “Are you traveling for business?”, select YES and enter MICE as the contract name.
→ This will allow you to enjoy the benefits of the Air France-KLM Global Meetings & Events program (corporate recognition). - After entering your personal information, click “Review your trip details”, then scroll down to “Payment method”.
In the “Enter a voucher number or discount code” field, enter the following code:
GME61427EU
→ Click “Apply”: if the conditions* are met, the discount will be applied automatically.
*The IDC code will only work if the minimum airfare is more than 75 euros. By entering the company's OIN or MICE code in the contract name field, you'll receive complimentary standard seat selection, priority boarding, and -depending on the booking class-, a complimentary passenger name change.