The Silent Tasting Room | World Bulk Wine Exhibition

30 Nov–01 Dec 2026

Amsterdam RAI | Hall 5

Silent Tasting Room: discover, taste and source at WBWE

At the World Bulk Wine Exhibition (WBWE), discovering the right product can start with a tasting. The Silent Tasting Room is a dedicated self-service wine and spirits tasting area designed to help buyers and industry professionals explore, taste and compare products presented by WBWE exhibitors.

In one dedicated space, visitors can discover a wide selection of wine and spirits samples, compare different origins and profiles, and identify products that match their sourcing needs before continuing the conversation directly with producers and suppliers on the exhibition floor.

More than a tasting area, the Silent Tasting Room is a wine discovery and sourcing tool, designed to complement business meetings and help professionals make the most of their time at WBWE.

Registration deadline: 19 November 2026

the silent tasting room view in the wbwe event

Silent Tasting Room at a glance

tasting counters

Up to 20

samples per counter

main tasting categories

Low alcohol, sparkling, still, spirits

countries represented in 2025

In 2025, samples came from Argentina, Australia, Chile, France, Georgia, Germany, Hungary, Italy, Japan, Lebanon, Moldova, New Zealand, Portugal, South Africa, Spain and the United Kingdom, reflecting the international diversity of the WBWE offer.

A professional tasting experience designed for wine buyers

For wine buyers, importers and distributors, tasting is an essential part of sourcing. The Silent Tasting Room makes it easier to integrate this step directly into a visit to WBWE.

Visitors can taste products presented by exhibitors independently and at their own pace, making it possible to compare different references in the same environment and identify those most relevant to their business requirements.

Found an interesting wine or spirit? The tasting can become the starting point for a conversation with the producer or supplier on their stand. The Silent Tasting Room therefore creates a direct link between product discovery and business meetings.

man taking a picture with his smartphone of the label of a wine during a degustation

It can also help visitors structure their time at the show. Rather than relying solely on pre-planned meetings, buyers can use the space to discover products and origins they may not initially have considered, identify potential new suppliers and add relevant meetings to their agenda.

The experience can work the other way around too: after meeting a producer, visitors can return to the Silent Tasting Room to taste a reference again, compare it with other samples and further inform their sourcing decisions.

Make tasting part of your sourcing journey

The Silent Tasting Room gives professionals the opportunity to:

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• Taste products directly from WBWE exhibitors in a dedicated environment.

• Compare wines and spirits according to relevant characteristics and sourcing criteria.

• Identify producers and suppliers that match their business needs.

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• Discover new origins, grape varieties and product profiles.

• Taste a product before deciding to meet its producer or supplier.

• Complement scheduled meetings with additional wine discovery opportunities.

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• Access essential information about each sample.

• Return to a product after a meeting to compare references and further assess potential sourcing opportunities.

• Optimise time at the show by connecting tasting and business conversations.

For international bulk wine buyers, this makes the Silent Tasting Room a practical addition to the WBWE experience: a place where product discovery can lead directly to new conversations and potential business opportunities.

How does the Silent Tasting Room work?

The tasting journey is designed to make a broad selection of products easy to navigate and compare.

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Samples are first organised into four main categories:

Low alcohol – white, rosé and red
Sparkling – white, rosé and red
Still – white, rosé and red
Spirits

Within these categories, products are then organized according to several criteria, including grape variety, country of production, alcohol content, sugar level, acidity and production year.

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This structured approach helps buyers navigate the selection according to the characteristics most relevant to their sourcing priorities.

The Silent Tasting Room is planned around 19 tasting counters, depending on the final number of registered samples. Each counter can accommodate an average of 20 samples, with 10 on each side.

A serpentine layout guides visitors progressively through the different tasting categories, making it easy to explore the selection and compare products throughout the room.

For exhibitors: put your products directly in front of buyers

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For bulk wine and spirits producers and suppliers, the Silent Tasting Room provides an additional opportunity for products to be discovered during WBWE.

Alongside meetings and conversations on your stand, presenting samples in the Silent Tasting Room gives buyers another way to experience your offer.

Visitors can discover a reference independently, access its key information and then continue the conversation with your team on the exhibition floor.

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It creates an additional point of contact between your products and the international buyers attending WBWE, helping to increase product visibility, encourage discovery and generate new business conversations.

With samples presented alongside products from different countries, categories and profiles, the Silent Tasting Room also places your offer within the wider international bulk wine sourcing landscape represented at WBWE.

Register your samples for the Silent Tasting Room

Registration for the WBWE 2026 Silent Tasting Room is now open and will close on 19 November 2026.

Each exhibitor registration includes 3 samples for the Silent Tasting Room.

Additional samples can be purchased through the online shop in the Exhibitor Area.

Every sample must be registered in advance using the dedicated form available in the Exhibitor Area. The information provided through this form is used to create the tasting sheet for each sample and to organise products within the Silent Tasting Room tasting journey.

Whether you are a buyer looking for your next sourcing opportunity or an exhibitor looking to bring your products closer to international buyers, the Silent Tasting Room brings product discovery and business together at WBWE 2026.

Discover the Academy

The WBWE Academy brings together industry experts and professionals to share insights, explore emerging trends and address the key challenges shaping the future of the bulk wine and spirits market.

Through a series of conferences and expert-led discussions, gain valuable perspectives on market developments, business opportunities and the evolving needs of the industry.

Discover the programme and explore the topics that will be at the heart of this year's discussions.

View the 2026 programme

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