New Consumers, New Products
Masterclasse

New Consumers, New Products

The Academy Room
Monday, Nov 24, 2025
5:30 PM - 6:30 PM | Europe/Amsterdam
English
About
First come, first seated

In a world where wine trends evolve rapidly, producers must adapt.
Today's consumers are looking for fresher, more accessible wines that are often lower in alcohol—without sacrificing authenticity and terroir expression.

For winemakers the challenge is clear: innovate to meet new expectations while preserving the soul of their vintages, their identity and their expertise. How can they reconcile modernity, pleasure, and respect for the terroir? That’s the focus of this master class.

 

Featured exhibitors

Speakers

Jean-Luc FAVAREL

Ambassador and expert oenologistPellenc Pera Oenoprocess