Free entrance: First come, first seated.

A fresh look at No & Low as a sourcing, technology, brand and private label opportunity for bulk wine producers.

No & Low is often discussed through the lens of dealcoholization, but the bigger question is what happens before and after the alcohol is removed. For bulk wine producers, this category can open new doors: white label, private label, branded partnerships, low-alcohol formats, RTDs and new consumer occasions.

But success depends on more than technology. It starts with the right base wine, continues with smart processing and aroma recovery, and ends with a product that still has balance, identity and a reason to exist.

This panel will bring together voices from technology, wine brands, buyers and judging to explore where the real opportunities are, what the trade is looking for, and how No & Low can move from a technical process to a credible and scalable category.