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A trailblazer in the art of rum distillation in Mauritius, New Grove by Grays Inc. Ltd continues to innovate by launching its very first organic rum. Unveiled during a gourmet event at 1929 in Beau Plan last December, this new release stood out for its freshness and an explosion of fruity aromas.
Certified organic by ECOCERT Madagascar (MU-BIO-154), this rum marks a bold step forward in the company’s long-standing sustainability journey. Since its founding in 1934, Grays has consistently demonstrated its dedication to innovation and positive environmental impact. The organic rum project was born after a full year of preparation and meticulous traceability.
“This is not only a milestone for our brand but also for the Mauritian rum industry,” says Florence de Coriolis, Rum Brand Manager. “The organic New Grove reflects a future-forward vision rooted in tradition and respect for the environment.”
The New Grove BIO is a white rum distilled in columns, unaged, and rested in vats for 24 months. It offers a nuanced aromatic profile, blending tropical fruit with a refreshing hint of peppermint. It’s the ideal base for cocktails.
“As with any great cocktail, balance is key — sweetness, bitterness, and alcohol must align,” explains David Céleste, Rum Brand Ambassador. “The daiquiri, for instance, pairs beautifully with our organic rum. It’s simple to make at home, and we’ve ensured the bottle is priced accessibly.”
Beyond the spirit itself, Grays has completely reimagined the New Grove packaging in a more sustainable format. The new visual identity features illustrations evoking the island’s landscapes — from sugarcane fields to coastal views — capturing Mauritius’s essence with a modern twist.
Both the label and gift box are made using FSC-certified paper and vegetable-based inks, with production handled by local suppliers committed to eco-responsibility. “It’s not just the rum that’s organic — the packaging is too,” confirms Yannick Noel, Business Unit Manager, Rum & Export.
True to its motto “From field to glass”, Grays delivers a rum that is 100% Mauritian — a bold expression of local heritage, savoir-faire and environmental care. With its refreshed identity and new ‘A Taste for Passion’ signature, New Grove’s organic rum ushers in a new era of creativity and conscience.
